We have embarked on a new strategy to retain players by creating a platform called Mobi2Win (www.mobi2win.com) wherein players can compete in the leader board and be the top 5 scorers in order to win exciting prizes like mobile recharges, coupons, t-shirts, pizzas, movie tickets etc.
Here, there are contest enabled games and top mobile games based on the reviews, downloads and quality of the games. Users have the ability to download the games in 2 ways: a. Sending the game link to their mobile device via SMS b. Directly downloading to their desktop and installing thereafter
Observed significant increase in retention of users after Mobi2Win was launched and executed!